-
1 marketing positioning
марк. маркетинговое позиционирование (действия фирмы, направленные на то, чтобы отличаться от своих конкурентов в разных сферах: товары, цены, услуги, имидж и т. д.)See: -
2 marketing positioning
Реклама: маркетинговое позиционирование -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 marketing strategy statement
марк. изложение стратегии маркетинга (документ, представляющий в расширенном виде маркетинговую стратегию компании; состоит из трех частей: в первой части дается описание величины, структуры и поведения целевого рынка, предполагаемого позиционирования товара, а также показателей объема продаж, доли рынка и прибыли на несколько ближайших лет; во второй части даются общие сведения о предполагаемой цене товара, об общем подходе к его распределению и смете расходов на маркетинг в течение первого года; в третьей части содержатся перспективные цели по показателям сбыта и прибыли, а также долговременный стратегический подход к формированию комплекса маркетинга)See:Англо-русский экономический словарь > marketing strategy statement
-
5 market positioning
марк. позиционирование товара на рынке, рыночное позиционирование (маркетинговые действия фирмы по закреплению своего товара в сознании потребителя как отличного от аналогичных конкурирующих товаров; позиционирование дает возможность рассказать покупателям, что представляет собой "товар", кому он предназначен и в чем его выгода)Syn:See: -
6 highest level positioning
позиционирование высшего Уровня
Учитывая долгосрочную поддержку и вклад в Олимпийское и Паралимпийское движение Всемирных партнеров, Оргкомитет «Сочи-2014» и ОКР должны ставить их на высший уровень маркетинг-партнеров Игр. Оргкомитет «Сочи-2014» может признать своих спонсоров Уровня I Всемирными партнерами в этой группе.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
highest level positioning
TOP partners, in recognition in particular of their long standing support of and contribution to the Olympic and Paralympic movement, shall be positioned by Sochi 2014 and the ROC as the highest level of Olympic marketing partners. Sochi 2014 may promote its highest level of sponsor in the same group as the TOP partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > highest level positioning
-
7 perceptual positioning
марк. построение восприятия*, позиционирование в восприятии* (маркетинговая стратегия, которая заключается в изменении мнения целевого рынка о торговой марке или товарах конкурента с целью утвердить свой товар как лучший в сознании потребителей; используется компаниями при выходе на рынок с товаром, у которого уже много конкурентов, с целью отвоевать у конкурентов долю рынка)See:Англо-русский экономический словарь > perceptual positioning
-
8 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
* * *
имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация -
9 ADP
1) Компьютерная техника: Active Data Page2) Биология: АДФ4) Морской термин: automatic dynamic positioning (сокр.) (автоматическое динамическое позиционирование), acoustic data processor (процессор (гидро)акустических данных), Albatross Dynamic Positioning System (система динамического позиционирования Albatross || Производство фирмы Simrad, Норвегия)5) Медицина: аденозин трифосфат АДФ6) Спорт: Average Draft Position, аденозиндифосфат7) Военный термин: Advanced Development Program, Aerospace And Defense Products, Airborne Data Processing, Allied Defense Publication, Armor Door Plates, Assistant Director of Personnel, Automatic Data Processor, acceptance data package, advanced decoy payload, advanced development plan, air defense position, armament delivery point, automatic data plotter, automatic destruct program9) Экономика: Average Deferral Percentage10) Бухгалтерия: Average Deferral Percent11) Музыка: Asian Dance Party12) Сокращение: Accelerated Demining Programme, Accountable Paper Depository, Adenosine Di-Phosphate, Advanced Development Project, Advanced Ducted Propulsor (USA), Andorran Peseta, Arab Democratic Party, Association of Database Producers, Automatic / Advanced Data Processing, ammonium dihydrogen phosphate crystal, Administrative Data Processing, Advanced Data Processing, Academy of Denture Prosthetics (Академия зубного протезирования (США)), Airport Development Program (Программа строительства и усовершенствования аэропортов (США)), AOLserver Dynamic Pages13) Вычислительная техника: Answerer Detection Pattern, airborne data processor, application development platform, автоматизированная обработка данных, применение компьютера, Automatic Data Processing (ADP), автоматический графопостроитель14) Нефть: average daily production, Уточнённый ( изменённый) План Освоения15) Генетика: АДФ (нуклеотид, состоящий из аденина, рибозы и двух остатков фосфорной кислоты, обычно в комплексе с ионами магния, образуется в результате фосфорилирования АМФ или дефосфорилирования АТФ)16) Иммунология: Androgenic Dermal Patch, Area Development Program17) Космонавтика: Attitude Data Processor18) Транспорт: Accident Damage Protection19) СМИ: Audience Discussion Program20) Деловая лексика: Alternative Delivery Procedure21) Бурение: АБТ, алюминиевая бурильная труба, алюминиевая буровая труба, сплаво-алюминиевая бурильная труба, aluminium drill pipe, aluminium drill-pipe, aluminium drillpipe, aluminum drill pipe, aluminum drill-pipe, aluminum drillpipe22) Глоссарий компании Сахалин Энерджи: amended development plan, Annual Delivery Program (Marketing, SEIC)23) Сетевые технологии: automatic data processing24) Полимеры: adenosine diphosphate, ammonium dihydrogen phosphate25) Сахалин Р: Amendment to Development Plan26) Химическое оружие: Agent destruction process27) Расширение файла: Astound Dynamite file, Setup file for fax modem interaction (FaxWorks)28) Нефть и газ: процедура изменений условий поставки (предусмотренных фьючерсом, на иные, оговариваемые покупателем и продавцом - alternative delivery procedure), ADCP, acoustic Doppler current profiler, акустический доплеровский профиломер течений, АПДТ, акустический доплеровский профилометр течений, акустический допплеровский профиломер течений, акустический профиломер Доплера, акустический профилометр Доплера, акустический профилометр Доплера для измерения течений, доплеровский профилометр течений, допплеровский профилометр течений, акустический доплеровский профилограф29) Военно-политический термин: Automated Data Processing30) Должность: Approved Degree Plan31) NYSE. Allied Products Corporation of Delaware32) Базы данных: Access Data Project -
10 adp
1) Компьютерная техника: Active Data Page2) Биология: АДФ4) Морской термин: automatic dynamic positioning (сокр.) (автоматическое динамическое позиционирование), acoustic data processor (процессор (гидро)акустических данных), Albatross Dynamic Positioning System (система динамического позиционирования Albatross || Производство фирмы Simrad, Норвегия)5) Медицина: аденозин трифосфат АДФ6) Спорт: Average Draft Position, аденозиндифосфат7) Военный термин: Advanced Development Program, Aerospace And Defense Products, Airborne Data Processing, Allied Defense Publication, Armor Door Plates, Assistant Director of Personnel, Automatic Data Processor, acceptance data package, advanced decoy payload, advanced development plan, air defense position, armament delivery point, automatic data plotter, automatic destruct program9) Экономика: Average Deferral Percentage10) Бухгалтерия: Average Deferral Percent11) Музыка: Asian Dance Party12) Сокращение: Accelerated Demining Programme, Accountable Paper Depository, Adenosine Di-Phosphate, Advanced Development Project, Advanced Ducted Propulsor (USA), Andorran Peseta, Arab Democratic Party, Association of Database Producers, Automatic / Advanced Data Processing, ammonium dihydrogen phosphate crystal, Administrative Data Processing, Advanced Data Processing, Academy of Denture Prosthetics (Академия зубного протезирования (США)), Airport Development Program (Программа строительства и усовершенствования аэропортов (США)), AOLserver Dynamic Pages13) Вычислительная техника: Answerer Detection Pattern, airborne data processor, application development platform, автоматизированная обработка данных, применение компьютера, Automatic Data Processing (ADP), автоматический графопостроитель14) Нефть: average daily production, Уточнённый ( изменённый) План Освоения15) Генетика: АДФ (нуклеотид, состоящий из аденина, рибозы и двух остатков фосфорной кислоты, обычно в комплексе с ионами магния, образуется в результате фосфорилирования АМФ или дефосфорилирования АТФ)16) Иммунология: Androgenic Dermal Patch, Area Development Program17) Космонавтика: Attitude Data Processor18) Транспорт: Accident Damage Protection19) СМИ: Audience Discussion Program20) Деловая лексика: Alternative Delivery Procedure21) Бурение: АБТ, алюминиевая бурильная труба, алюминиевая буровая труба, сплаво-алюминиевая бурильная труба, aluminium drill pipe, aluminium drill-pipe, aluminium drillpipe, aluminum drill pipe, aluminum drill-pipe, aluminum drillpipe22) Глоссарий компании Сахалин Энерджи: amended development plan, Annual Delivery Program (Marketing, SEIC)23) Сетевые технологии: automatic data processing24) Полимеры: adenosine diphosphate, ammonium dihydrogen phosphate25) Сахалин Р: Amendment to Development Plan26) Химическое оружие: Agent destruction process27) Расширение файла: Astound Dynamite file, Setup file for fax modem interaction (FaxWorks)28) Нефть и газ: процедура изменений условий поставки (предусмотренных фьючерсом, на иные, оговариваемые покупателем и продавцом - alternative delivery procedure), ADCP, acoustic Doppler current profiler, акустический доплеровский профиломер течений, АПДТ, акустический доплеровский профилометр течений, акустический допплеровский профиломер течений, акустический профиломер Доплера, акустический профилометр Доплера, акустический профилометр Доплера для измерения течений, доплеровский профилометр течений, допплеровский профилометр течений, акустический доплеровский профилограф29) Военно-политический термин: Automated Data Processing30) Должность: Approved Degree Plan31) NYSE. Allied Products Corporation of Delaware32) Базы данных: Access Data Project -
11 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
12 position
1. сущ.1) общ. позиция, место, положениеSee:2)а) общ. ситуация, позиция, положениеto put smb. in a difficult position — ставить кого-л. в трудное положение
The new legislation puts the unions in a difficult position. — Новое законодательство ставит профсоюзы в трудное положение.
б) фин. финансовое положение (напр., компании, банка)Syn:See:3)а) пол., соц. положение (в обществе, группе и т. п.)people of position — люди, занимающие высокое общественное положение
б) упр. должность, место, позицияhigh-paid [high-salaried, high-salary\] position — высокооплачиваемая должность
low-paid [low-salaried, low-salary\] position — низкооплачиваемая должность
See:4) общ. позиция, точка зренияradical position — радикальная точка зрения (на что-л.)
5) бирж. торговая позиция (рыночное обязательство, количество купленных или проданных контрактов, по которым не было произведено зачетных сделок; покупатель имеет длинную позицию, а продавец — короткую)See:debt position б), equity position, investment position, long position, short position, option position, currency position, option position, position trader6) фин. позиция (статус кредитора по отношению к другим кредиторам данного заемщика, приоритетность требований)See:7) эк. позиция, статья (определенное место, которое какой-л. объект или субъект занимает кв каком-л. списке, рейтинге и т. п.)2. гл.1) общ. ставить, помещать, размещать (что-л. или кого-л. в определенное место)the experimental ad was positioned at the end of the booklet — пробное рекламное объявление было размещено в конце буклета
2) марк. позиционировать (продвигать товар, марку, фирму и т. п. на определенном рыночном сегменте; формировать образ товара как продукта, выполняющего определенные функции и отличного от продуктов конкурентов)This strategy will position us advantageously in the market. — Данная стратегия позволит нам выгодно позиционировать себя на рынке.
See:
* * *
позиция, положение: 1) финансовое положение компании, банка; 2) остаток средств на счете; 3) нетто-остаток средств банка в определенной иностранной валюте; 4) ценные бумаги и др. финансовые активы, которыми банк или брокер владеет ("длинная" позиция) или должен кому-то ("короткая" позиция); см. bear position; 5) статус кредитора по отношению к другим кредиторам данного заемщика, приоритетность требований; см. cash position; 6) (to) открыть "длинную" или "короткую" позицию.* * *. 1) состояние, положение, сумма по контрактам клиента на товарном рынке или рынке ценных бумаг по незавершенным срочным сделкам при игре на повышение или понижение; 2) товар, продукт, готовый для отправки, отгрузки; 3) месяц, в котором разрешена поставка товара по фьючерсному контракту. . A commitment, either long or short, in the market. Инвестиционная деятельность .* * *Банки/Банковские операции -
13 station
1) станция; пункт3) геофиз. пункт наблюдений5) устройство; блок7) горн. околоствольный двор8) ж.-д. станционные сооружения11) мор. точка пересечения шпангоута с основной линией12) устанавливать, ставить13) экол. ареал•station on stream — работающая ( насосная или компрессорная) станция на трубопроводе-
aboveground power station
-
aboveground station
-
accepting station
-
accumulator station
-
actinometric station
-
aerobraked OTV-serviced space station
-
aerodynamic broadcast station
-
aeronautical meteorological station
-
affiliated station
-
air monitoring station
-
airborne early-warning station
-
alighting station
-
anchor station
-
AOTV-serviced space station
-
array station
-
arrival station
-
assembly station
-
assembly work station
-
astronaut tended space station
-
astronaut-inhabited space station
-
atomic power station
-
attended station
-
automatic unified orbital station
-
automatic water-stage recording station
-
automatic welding station
-
auxiliary power station
-
avalanche station
-
backhaul station
-
back-to-back high-voltage direct-current converter station
-
bagging station
-
base compressor station
-
base pumping station
-
base station
-
baseline station
-
base-load power station
-
beacon station
-
beet pulp drying station
-
beet receiving station
-
beet washing station
-
benchmark station
-
block-signal station
-
boarding station
-
boiling station
-
booster station
-
broadcasting station
-
broadcast station
-
bulk flour station
-
buoy-based station
-
captain's station
-
captain station
-
car inspection station
-
cathodic protection station
-
central electric station
-
central heat supply station
-
charging station
-
check station
-
circle station
-
circulating pumping station
-
civilian-manned space station
-
clean work station
-
climatological station
-
coal-fired power station
-
coast station
-
coastal direction finding station
-
coke-screening station
-
communication relay station
-
compressor station
-
concrete coating station
-
connecting station
-
conning station
-
conservated space station
-
control radio station
-
control station
-
converter station
-
co-orbiting space stations
-
coordinate inspection station
-
cream station
-
crusher station
-
cube station
-
current-meter gaging station
-
current-meter station
-
customs station
-
data return capsule-carried space station
-
data station
-
dead station
-
deburring station
-
deconservated space station
-
dedicated milling station
-
deorbited space station
-
design station
-
destination station
-
diesel power station
-
diffusion station
-
direction and guidance radar station
-
direction-finding station
-
discharge station
-
dispatch station
-
dispatching control station
-
display station
-
distribution station
-
diversion power station
-
diversion station
-
docking station
-
drainage station
-
drift station
-
drive station
-
dry station
-
dual-keel space station
-
dual-purpose station
-
dumping station
-
early-warning radar station
-
earth station
-
earthquake-detection station
-
electric power station
-
electric station
-
electrode building station
-
engine changing station
-
engineered work station
-
engineman's station
-
enlarged space station
-
entry station
-
evaporation station
-
exposure station
-
extended duration space station
-
feed station
-
filling station
-
film take-up station
-
fish rearing station
-
fixed ship station
-
fixed station
-
fixturing station
-
flexible machining station
-
flexible space station
-
flight engineer station
-
floating diesel station
-
floating power station
-
floating station
-
floating weather station
-
fossil-fueled power station
-
free-standing pallet station
-
frontier station
-
fuel station
-
gaging station
-
gas engine compressor station
-
gas gathering station
-
gas station
-
gas-compressor station
-
gas-distributing station
-
gas-lift compressor station
-
gas-turbine power station
-
generating station
-
GEO space station
-
geothermal power station
-
grain-collecting station
-
greasing station
-
grid-connected photovoltaic station
-
ground station
-
group pumping station
-
growth station
-
guidance station
-
half-open-air hydroelectric station
-
hammer station
-
head-end station
-
heat-electric generating station
-
high altitude space station
-
high-latitude station
-
high-level station
-
high-lift pump station
-
high-power station
-
holding station
-
home station
-
homing station
-
horizontal designed space station
-
hot-metal station
-
hydraulic experimental station
-
hydroelectric power station
-
hydroelectric pumped storage power station
-
hydrological station
-
hydrometric station
-
ice lookout station
-
ice pilot station
-
ice-based station
-
impact station
-
inhabited space station
-
inland station
-
in-machine station
-
inquiry station
-
insertion station
-
inspection station
-
integrated sewing station
-
interchange station
-
interlocking station
-
intermediate station
-
international space station
-
interplanetary station
-
inverter station
-
irrigation pumping station
-
island station
-
issuing station
-
junction station
-
knitting station
-
knocking-out station
-
ladle bricking station
-
ladle preparation station
-
land station
-
landing direction-finding station
-
large-size power station
-
large power station
-
LEO space station
-
lightning direction-finding station
-
lightship station
-
line booster pump station
-
liquefied natural gas station
-
load station
-
load/unload station
-
loading station
-
local station
-
localizer station
-
logic programming station
-
long-functioning space station
-
long-term space station
-
long-term station
-
loop station
-
low-altitude space station
-
low-latitude station
-
low-lift pump station
-
lubrication station
-
machine tool station
-
machining work station
-
machining station
-
magazine station
-
magnetic station
-
magnetotelluric station
-
main pumping station
-
manned station
-
manual part control station
-
man-visited space station
-
master station
-
material handling work station
-
measuring station
-
medium-size power station
-
medium power station
-
medium-head hydroelectric station
-
melt station
-
mesonet station
-
microwave relay station
-
milk collecting station
-
mine-mouth power station
-
mixed pumped-storage station
-
mobile electric power station
-
mobile power station
-
mobile ship station
-
mobile station
-
mobile television station
-
mold lubricating station
-
monitoring station
-
moonbounce station
-
multiband station
-
multimodule space station
-
multiparameter station
-
multiple docking ports-equipped space station
-
multiple modules-docked space station
-
multiple pressurized modules space station
-
multipurpose space station
-
multisolar-panels-consisted station
-
NC control station
-
newsroom station
-
node station
-
nuclear heat-only station
-
nuclear power station
-
nuclear steam station
-
observational station
-
observation station
-
ocean weather station
-
off-line station
-
oil-burning power station
-
oil-fired power station
-
oil-gathering station
-
oil-marketing station
-
OMV-equipped space station
-
on-orbit power generation station
-
open-air hydroelectric station
-
orbital laser power station
-
orbital station
-
origin station
-
oxy-gas cutoff station
-
ozonometry station
-
package power station
-
packing station
-
pan station
-
partial-record station
-
passenger station
-
passing station
-
passive seismic station
-
payoff station
-
peak-load power station
-
pendent control station
-
periodically tended space station
-
permanent seismograph station
-
permanent space station
-
photovoltaic pumping station
-
pier-type hydroelectric station
-
pilot solar power station
-
pipe welding station
-
pipeline-up station
-
pluviometric station
-
pole-mounted station
-
postprocess gaging station
-
power station
-
precipitation station
-
primary station
-
principal station
-
probe station
-
public service power station
-
public utility power station
-
pumped-storage station
-
pumping station
-
punch station
-
purely civilian-manned space station
-
push-button pipeline pumping station
-
rack-mounted station
-
radar station
-
radio station
-
radio-beacon station
-
radio-compass station
-
radio-positioning station
-
radio-range station
-
radio-relay station
-
radiosonde station
-
rating station
-
rawinsonde receiving station
-
rawinsonde station
-
read station
-
receiving station
-
reclamation station
-
reconservated space station
-
recording station
-
rectifier station
-
reference station
-
reforwarding station
-
refrigerating station
-
refuge station
-
relay pump station
-
relay station
-
relift station
-
remote methane measurement station
-
remote monitoring station
-
remote station
-
remote tool transfer station
-
repeater station
-
representative station
-
repressuring station
-
rescue station
-
reservoired power station
-
resupply space station
-
river station
-
robot station
-
robot weather station
-
roll-welding station
-
run-of-river power station
-
run-of-river station
-
sample station
-
satellite solar power station
-
scrubbing station
-
secondary station
-
seismic station
-
seismograph station
-
seismological station
-
self-service station
-
sending station
-
sewage pumping station
-
shaft station
-
ship station
-
shipboard power station
-
ship-handling station
-
shore collection station
-
shore station
-
short-lived station
-
short-term space station
-
short-term station
-
skimming station
-
slave station
-
small-size power station
-
small power station
-
solar power station
-
solar radio station
-
solar station
-
solar-diesel hybrid power station
-
solar-powered service station
-
solid-fuel power station
-
source pump station
-
space station
-
space tug-equipped orbital station
-
space-based laser station
-
stage station
-
stationary relay station
-
steering station
-
storage power station
-
stream-gaging station
-
stuffing station
-
stunning station
-
subscriber heat supply station
-
subscriber station
-
suburban station
-
surface synoptic station
-
surveillance radar station
-
switching station
-
synoptic station
-
tank oil filling station
-
tapping station
-
telemetering station
-
telemetry station
-
television transmitting station
-
temperature-regulating station
-
terminal pump station
-
terminal station
-
terrestrial station
-
test station
-
tethered space station
-
thermal power station
-
thermal station
-
tidal power station
-
toll station
-
tool adjustment station
-
tool change station
-
tool measuring-and-adjustment station
-
tool presetting station
-
tool station
-
torch-cutting station
-
total energy power station
-
totally autonomous manned space station
-
tracker station
-
transfer pumping station
-
transfer station
-
transforming station
-
transit station
-
transmitting station
-
transport station
-
transportable earth station
-
transportable station
-
trigeneration power station
-
trim station
-
two docking ports-equipped space station
-
underground power station
-
underground station
-
unload station
-
unmanned pumping station
-
unmanned station
-
upper-air station
-
user station
-
vacuum-compressor station
-
variable-head station
-
versatile space station
-
visited space station
-
wall-mounted station
-
washing station
-
water injection pumping station
-
water monitoring station
-
water power station
-
water rating station
-
water station
-
water treatment station
-
water-balance station
-
water-pumping station
-
water-purification floating station
-
wayside station
-
weather station
-
weighing station
-
weir station
-
well test station
-
wind power station
-
windup station
-
working station
-
work station
-
workpiece preparatory station -
14 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
15 Clausewitz, Carl von
перс.пол., межд. отн. Клаузевиц, Карл фон (1780-1831; немецкий военный теоретик и историк; генерал-майор прусской армии; участвовал в войнах с Францией; в 1812-1814 гг. на русской службе; в основной работе "О войне" применил диалектический метод Гегеля к военной теории; разработал многие принципы стратегии и тактики; сформулировал положение о войне как продолжении политики; утверждал приоритет внешней политики над внутренней, чем оказал влияние на развитие теории международных отношений как автономной от политической науки дисциплины; источник вдохновения для теоретиков маркетинговых войн и стратегического управления)See: -
16 competitive
прил.1) эк. конкурентоспособный, конкурентныйcompetitive price — конкурентная [конкурентоспособная\] цена
The hotel offers a high standard of service at competitive rates. — Гостиница предлагает высокий стандарт обслуживания по конкурентоспособным расценкам.
competitive tariff — конкурентоспособный [конкурентный\] тариф
Ant:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive biddingSee:competitive bid 2), competitive difference, competitive price-wise, competitive promotion, competitive price 1) competitiveness, price-competitive2)а) общ. конкурентный, соперничающий, соревнующийся; соревновательный, основанный на соревнованииcompetitive price — конкурентная цена, цена в условиях конкуренции
competitive pressure — конкурентное давление, давление со стороны конкурентов
Ant:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive biddingSee:competitive advantage, competitive advertising, competitive capitalism, competitive devaluation, 2), 1), competitive import, competitive market, competitive marketing, competitive parity, competitive price 2), competitive pricing, competitive separation, competitive trader, competitive bargaining, competitive benchmarking, competitive screening, competitive import, anticompetitive practiceб) общ. конкурсныйSee:competitive bid 1), competitive negotiation award, international competitive bidding, national competitive bidding* * *. . Словарь экономических терминов . -
17 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
18 message strategy
марк. стратегия обращения* (состоит из двух частей: заявления о позиции товара и подкрепляющих элементов — обычно трех пунктов, каждый из которых содержит информацию о каких-л. достоинствах товара, услуги или самой компании, делающих их интересными для целевого рынка; стратегия обращения является основой для разработки всех маркетинговых коммуникаций)See: -
19 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
20 Trout, Jack
перс.упр., марк. Траут, Джек (американский маркетолог и специалист по управлению; в 1969-1979 гг. заложил основы теории позиционирования продукта; автор концепции маркетинговых войн; директор консалтинговой компании Trout & Partners)See:
Страницы
- 1
- 2
См. также в других словарях:
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing communications — Marketing Key concepts Product marketing · Pricing … Wikipedia
Positioning — may refer to:* Positioning (marketing), creating an identity in the minds of a target market * Positioning (critical literacy), reader context * Positioning (telecommunications), a technology to approximate where a mobile phone temporarily… … Wikipedia
positioning map — UK US noun [C] MARKETING ► a way of showing what people think of different products in relation to each other: »On the positioning map, you can see that Brand X is perceived as better quality that Brand Y, but Brand Y is considered more… … Financial and business terms
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
